Baskin-Robbins

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For more information on owning a Baskin-Robbins franchise, please visit the official Baskin-Robbins website here.

Franchising Tips and Facts

By following the franchisor's business practices and offering products that meet the company's standards, Baskin-Robbins franchisees can consistently provide customers with quality goods and services. In the United States the Federal Trade Commission (FTC) and certain states can decide if a franchise is acting as a franchisor. If so, they regulate the activities of the franchisor, as to marketing and sales, and distribution of required disclosure information (Offering Circular aka UFOC) about the franchise to prospective purchasers. Certain other countries have similar regulations. Research has shown that the success rate of new franchisees is much higher than that for other new business start-ups.

One of the reasons you may be considering a Baskin-Robbins franchise opportunity is brand recognition. With well known established brands, you don't have to work as hard to build brand awareness because a lot of that work has already been done by the franchisor and other franchisees. A good brand is immediately familiar in consumers' minds. To the consumer, brand equals the company's reputation.

Owning a Baskin-Robbins franchise is a long-term commitment. It happens all too frequently that people jump into business, and then they find out later that they do not like it because they expect to make lots of money. Making money from any business or franchise takes time, unless you enjoy yourself along the way, you are unlikely to perform at your peak and as a consequence, success may elude you.

If you notice high pressure being used during a sales presentation, especially attempts to get you to sign up now, beware. The FTC rule requires at least 10 business days between getting the disclosure documents and paying or signing any agreements.

Investigate earnings claims. If a franchisor makes earnings claims, they are required to have in writing the facts upon which those estimates are based. A seller must tell you the number and percentage of owners that have actually met the claimed profit margins. Beware of broad and unsubstantiated claims.