Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945 in Glendale, California. Baskin-Robbins is on of the world's largest ice cream franchise, with franchises in over 30 countries, including Japan, Canada, Mexico the United Kingdom, the United Arab Emirates, Saudi Arabia, Australia, Thailand, Vietnam, Malaysia, Iran, Bangladesh, Korea, India, and Taiwan.
Baskin-Robbins is known for its "31 flavors" slogan. When the first Baskin-Robbins store opened, it offered 21 flavors, an innovative concept at the time. The idea for having 31 flavors came from the Carson-Roberts advertising agency. Burt and Irv believed that people should be able to sample flavors until they found one they wanted to buy ― hence the iconic small pink spoon.
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Ice Cream Franchises
For more information on owning a Baskin-Robbins franchise, please visit the official Baskin-Robbins website here.
Franchising Tips and Facts
Can you own another franchise at the same time? Most likely, you will be restricted from purchasing a franchise from a franchisor that would be a direct competitor to a Baskin-Robbins franchise. However, you may be allowed to purchase a franchise of another type.
According to the Small Business Administration, less than 5% of all franchise units fail each year. This is compared to 30 to 35 percent of small businesses which fail within the first year of operation. However, owning a Baskin-Robbins franchise is not a guaranteed recipe for success. You will still have to commit yourself, your time, and perhaps even make some personal sacrifices in order to succeed.
How much does a Baskin-Robbins Franchise cost? Generally the costs associated with buying a franchise can vary considerable, depending on some of the following factors. Some costs that can affect the bottom line are, real estate, inventory, training, marketing, franchise fees, and development costs. The Baskin-Robbins UFOC should outline these costs, and give you detailed information on how much it will cost you.
Franchising is a way of doing business. It is a method and marketing tool for companies to expand their market share more rapidly and less expensively. Some companies, which are thought to be franchises, are in fact not franchises. All stores are owned and operated by the company itself Some examples of businesses that are not franchises are: Starbucks, Gap, Victoria's Secret.
Although the success rate for franchise-owned business is generally better than the success rate for many independent businesses, there is no franchise formula to guarantee victory. The same may also be said of the profits generated. Often the margins you make are a reflection of your ability to properly run your franchise, however you may be able to get a document from the franchisor that illustrates the typical franchise earnings. If the franchisor does not provide such a document, you should contact a number of franchisees in the market you are interested in and seek their advice on the business' profitability.
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