Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945 in Glendale, California. Baskin-Robbins is on of the world's largest ice cream franchise, with franchises in over 30 countries, including Japan, Canada, Mexico the United Kingdom, the United Arab Emirates, Saudi Arabia, Australia, Thailand, Vietnam, Malaysia, Iran, Bangladesh, Korea, India, and Taiwan.
Baskin-Robbins is known for its "31 flavors" slogan. When the first Baskin-Robbins store opened, it offered 21 flavors, an innovative concept at the time. The idea for having 31 flavors came from the Carson-Roberts advertising agency. Burt and Irv believed that people should be able to sample flavors until they found one they wanted to buy ― hence the iconic small pink spoon.
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Ice Cream Franchises
For more information on owning a Baskin-Robbins franchise, please visit the official Baskin-Robbins website here.
Franchising Tips and Facts
When considering a Baskin-Robbins franchise, try to understand why they are offering you the business in the first place. Very often, franchising is an extremely quick low-risk method of expanding a successful business across the world. As a franchisee, you take on the majority of financial risk. In return the franchisor is offering a successful business formula that has been proven to work. But before you go ahead, ask yourself whether the support, training, stock, experience and brand name justifies the investment asked.
Although the success rate for franchise-owned business is generally better than the success rate for many independent businesses, there is no franchise formula to guarantee victory. The same may also be said of the profits generated. Often the margins you make are a reflection of your ability to properly run your franchise, however you may be able to get a document from the franchisor that illustrates the typical franchise earnings. If the franchisor does not provide such a document, you should contact a number of franchisees in the market you are interested in and seek their advice on the business' profitability.
Franchising is a way of doing business. It is a method and marketing tool for companies to expand their market share more rapidly and less expensively. Some companies, which are thought to be franchises, are in fact not franchises. All stores are owned and operated by the company itself Some examples of businesses that are not franchises are: Starbucks, Gap, Victoria's Secret.
Baskin-Robbins franchises offer the franchisee a license or right to sell its goods or services and/or use its business techniques. The franchisees usually pay an initial fee to acquire this right, and thereafter pay a percentage of their gross sales to the franchisor throughout the term of their franchise contract. In return for these payments, Baskin-Robbins franchisees gain priveleges, including the right to sell a proven and recognized product or service, to use the franchisor's business practices, and to receive initial training and ongoing support.
In addition to the initial investment required for a Baskin-Robbins Franchise, you will also need money to sustain yourself, and the business, until it becomes cash positive. Remember, too, that projections may not be accurate. Market conditions can change and if it takes longer than originally anticipated for the new business to reach breakeven, you'd should have some emergency funds set aside, or it could mean the demise of an inherently sound business.
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