Denny's

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Family Restautant Franchises

Franchising Tips and Facts

Investigate earnings claims. If a franchisor makes earnings claims, they are required to have in writing the facts upon which those estimates are based. A seller must tell you the number and percentage of owners that have actually met the claimed profit margins. Beware of broad and unsubstantiated claims.

One of the reasons you may be considering a Denny's franchise opportunity is brand recognition. With well known established brands, you don't have to work as hard to build brand awareness because a lot of that work has already been done by the franchisor and other franchisees. A good brand is immediately familiar in consumers' minds. To the consumer, brand equals the company's reputation.

In addition to the initial investment required for a Denny's Franchise, you will also need money to sustain yourself, and the business, until it becomes cash positive. Remember, too, that projections may not be accurate. Market conditions can change and if it takes longer than originally anticipated for the new business to reach breakeven, you'd should have some emergency funds set aside, or it could mean the demise of an inherently sound business.

By following the franchisor's business practices and offering products that meet the company's standards, Denny's franchisees can consistently provide customers with quality goods and services. In the United States the Federal Trade Commission (FTC) and certain states can decide if a franchise is acting as a franchisor. If so, they regulate the activities of the franchisor, as to marketing and sales, and distribution of required disclosure information (Offering Circular aka UFOC) about the franchise to prospective purchasers. Certain other countries have similar regulations. Research has shown that the success rate of new franchisees is much higher than that for other new business start-ups.