Product innovation has been key to the ongoing success and vitality of the Virgin Drinks business, which now markets a range of more than 30 products, including Cola, Diet Cola and flavoured Cola in addition to several fruit flavoured carbonated drinks including Lemon/Lime, Orange, Lemon, Apple and many others. The Virgin Drinks Group sells approximately 1 million products worldwide every day.
The Virgin Drinks business is entirely run via exclusive franchise and licence agreements with international partners, usually from within the drinks industry. Franchise relationships, together with marketing and technical support are run from a central London office.
Related Franchise Categories
Beverage Bottling Franchises
Soft Drink Bottling Franchises
For more information on owning a Virgin Drinks franchise, please visit the official Virgin Drinks website here.
Franchising Tips and Facts
Investigate earnings claims. If a franchisor makes earnings claims, they are required to have in writing the facts upon which those estimates are based. A seller must tell you the number and percentage of owners that have actually met the claimed profit margins. Beware of broad and unsubstantiated claims.
In addition to the initial investment required for a Virgin Drinks Franchise, you will also need money to sustain yourself, and the business, until it becomes cash positive. Remember, too, that projections may not be accurate. Market conditions can change and if it takes longer than originally anticipated for the new business to reach breakeven, you'd should have some emergency funds set aside, or it could mean the demise of an inherently sound business.
Virgin Drinks franchises offer the franchisee a license or right to sell its goods or services and/or use its business techniques. The franchisees usually pay an initial fee to acquire this right, and thereafter pay a percentage of their gross sales to the franchisor throughout the term of their franchise contract. In return for these payments, Virgin Drinks franchisees gain priveleges, including the right to sell a proven and recognized product or service, to use the franchisor's business practices, and to receive initial training and ongoing support.
One of the reasons you may be considering a Virgin Drinks franchise opportunity is brand recognition. With well known established brands, you don't have to work as hard to build brand awareness because a lot of that work has already been done by the franchisor and other franchisees. A good brand is immediately familiar in consumers' minds. To the consumer, brand equals the company's reputation.
By following the franchisor's business practices and offering products that meet the company's standards, Virgin Drinks franchisees can consistently provide customers with quality goods and services. In the United States the Federal Trade Commission (FTC) and certain states can decide if a franchise is acting as a franchisor. If so, they regulate the activities of the franchisor, as to marketing and sales, and distribution of required disclosure information (Offering Circular aka UFOC) about the franchise to prospective purchasers. Certain other countries have similar regulations. Research has shown that the success rate of new franchisees is much higher than that for other new business start-ups.
Please Note: Virgin Drinks, and other
franchise opportunities, business opportunities,
businesses and franchises listed on this web site are not to be
considered as an "offering," suggestion or approval by
DailyFranchises.com. As always, we recommends seeking the advice of a lawyer, financial consultant or
accountant before purchasing a franchise or business opportunity.
